Pink Zebra, a home fragrance company, introduced a new fragranced Kitchen Collection to the market.

 

This collection included a Dish Soap, Multi-Purpose Cleaner, Multi-Purpose Wipes and Foaming Hand Soap.

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As Marketing Manager, I led the concept, packaging, storytelling, photography, design and visual execution across web, social and email channels.

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Behind the Concept

Pink Zebra is known for its eco-friendly fragrance products and the company wanted to broaden its reach into kitchen and home care. The company developed a new fragranced Kitchen Collection that was eco-friendly and skin-safe, and most importantly contained no dyes or additives that could be harmful to kids or pets.

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The packaging for this collection was designed to look minimalistic yet sophisticated, with the design and verbiage on the packaging highlighting the benefits and "clean" nature of the ingredients. 

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We developed a launch campaign including photography, video and social media posts that featured the benefits of using these products, especially to Moms and other caregivers who would be concerned about using safe cleaning products around their kids and pets. 

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The launch campaign was a success and the product has generated rave reviews. Customers love that they can feel comfortable using these products anywhere in their home and it is safe for the environment. As sales continue to be strong, the company continues to launch the line in other fragrances.