Pink Zebra, a home fragrance company, wanted to introduce a new fragranced Pet Care Collection that was eco-friendly, fun and safe for a wide variety of pets.

 

This collection included a Waterless Foam Pet Wash, Oatmeal Pet Shampoo and an Odor & Stain Remover. 

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As Marketing Manager, I led the concept, storytelling, team collaboration and visual execution across web, social and email channels.

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Behind the Concept

Pet owners treat their animals as family and we wanted to celebrate that close connection in the campaign. Just as with the rest of their family, pet owners are careful about the products they use on their pets and highly value a premium product that is eco-friendly and free of common allergens.

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We developed a launch campaign including photography, video and social media posts that spoke to the emotional side of pet care and conveyed to pet owners the value of using these products with their much-loved pets. We included customer testimonials that addressed some specific concerns of pet owners. 

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The launch campaign was a success and the product has continued to be a favorite with pet owners. As sales continue to be strong, the company recently launched the collection in a second fragrance.