Belvoir Real Estate Group is a commercial real estate company with experience in brokerage, investment, development, and management services. As the company was growing, they wanted a new look that spoke to the breadth of their services but still communicated their hands-on, client-tailored approach to real estate.

A brand was developed that maintained a conservative, corporate look, using their current signature blue color. For the headlines, each piece asked for the reader's definition of a industry buzzword, such as "location" or "custom". Belvoir wanted to emphasize the point that the company will help its clients find the property that fits their definitions, the property that is right for them.