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Scent Subscription Box Rebrand

Social Media Campaign

Creative Direction | Branding | Video Production

ScentFlirt is a monthly scent subscription box. Each month's box is filled with a variety of premium home fragrance products and it is always a surprise what comes in each month's box. In addition, ScentFlirt members get access to shop exclusive products and save on home fragrance purchases.

The original branding played off of the "flirt" aspect and was more cutesy. But it wasn't attracting the younger, more modern subscription box customer. In order to grow subscriptions, we rebranded and developed a social media campaign that reflected its new modern branding. The new look is fun yet modern, with engaging visuals and simple messaging to stop the scroll.

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