Pink Zebra is a premium home fragrance brand with a wide variety of products for the home, body and on the go. It is a direct sales company, with some of its sales happening directly through its website and some through independent sellers.

With advances in ecommerce technology and business practices, Pink Zebra was ready to revamp its digital presence to be more user-friendly and intuitive for both customers and independent sellers. We rebuilt the website from the ground up, balancing refined aesthetics with improved functionality. We also built a new Business Center app for the independent sellers to use for all of their business needs.

The new website and app were launched with a social media and email campaign highlighting the new digital tools, with a focus on features that would improve the user experience.