Pink Zebra was launching a new Kitchen Collection featuring fragranced eco-friendly kitchen and cleaning products. They wanted the branding to invoke a premium, clean feel, setting their products apart from similar products on the market.

The team created product packaging with a clean, elevated design, the only color reflecting the fragrance of the product. This packaging design was translated across four different product categories: Dish Soap, Foaming Hand Soap, Multi-Purpose Cleaner and Multi-Purpose Wipes.

For the launch campaign, we created social media posts, email headers and video that introduced the new Kitchen Collection to customers and emphasized the premium benefits of the line.