SHANA'S TOY CLOSET

Marketing Campaign

When treatments, procedures, and doctor visits become part of a child’s life, relieving stress and putting a smile on his or her face becomes a priority.  No child should have to worry when a hospital visit becomes a necessity.  

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Shana's Toy Closet was created in memory of a young girl who battled leukemia. Her parents’ wish was to provide toys to children who are ill or who are dealing with loss in their homes, with the hope of providing comfort and cheer during these stressful times. 

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Funding was becoming more difficult, though, and the family wanted to put together a cohesive marketing brochure that they could use to raise funds from companies and individuals. This brochure detailed the goals of the project and proposed different ways people could get involved.

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To tie it all together, they also wanted a branded card that would be given out with each gift. Providing this card increased awareness of the project as well.

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Having a well-organized, professional marketing piece, impressed those they approached and was successful in helping them secure funding to keep the project going.